Business Sucess Video Series #1

What Has Marketing Provided to Our Economy and Our Lives? 

Presented by Vince Rogers

Marketing is a very important aspect of both our economy and our lives, even if you don't necessarily realize that yet. Learn about what marketing has provided to our economy and our lives with help from the Principal  Change Agent at Vince Rogers & Associates in this free video clip.

What Has Marketing Provided to Our Economy and Our Lives? —powered by eHow.com

Hello, this is Vince Rogers with Vince Rogers & Associates. Going to talk to you a little bit about how marketing benefits our society and how marketing benefits us. We all know how marketing benefits businesses. Marketing leads to businesses having increased revenues, increased sales, increased profits, but what's in it for us? A lot of people don't understand exactly how marketing relates to the general increase of welfare for individuals. Well, marketing does three things for society, and it does these three things because of competition. Competition leads to businesses providing good customer service, a wide variety of products, and lower priced products. All these things leads to higher employment, greater business success, and greater tax collection by the government. All these things lead to us experiencing greater welfare and a greater standard of living. So, this is Vince Rogers with Vince Rogers and Associates, and that's a little bit about how marketing benefits our economy and benefits our lives.

Read more: Video: What Has Marketing Provided to Our Economy and Our Lives? | eHow.com http://www.ehow.com/video_12239460_marketing-provided-economy-lives.html#ixzz208iNjyQb

Business Success 1

View more PowerPoint from Vince Rogers & Associates

Business Success 1 — Presentation Transcript

• 1. Business Success Prepared by Vince Rogers & Associates for Demand Studios
• 2. What Benefits Have Marketing Provided to Our Economy and to Our Lives?
• 3. Marketing is defined by the American Marketing Association as"the activities, institutions, and processes that create, communicate, deliver, and exchange products and services that provide value to businesses, consumers, and society at large."
• 4. The benefits that Marketing activities such as Advertising, Public Relations and Sales Promotion provides to businesses are pretty easy to understandThese activities help companies to Increase Revenue: Maximize Sales: Attract Customers:
• 5. So What’s In It For Us?
• 6. Marketing helps to create Competition between companies Competition between companies results in3 Major Benefits to Consumers
• 7. Companies use marketing activities to Promote Good Customer ServiceThey must make good on their claims of providing good customer service in order to satisfy their customers Companies know that If they promote good customer service, but don’t make good on that promise, they will lose their customers to the competition
• 8. Competition between firms results in the availability of an almost unlimited Wide Variety of Products and Services being produced and made available to consumersCompanies are constantly creating and promoting new varieties of products to compete for market share with their competition
• 9. Maybe most important to consumers is the fact that competitive marketing activities between companies results in Lower Prices for Consumers Because competing products usually have similar prices, marketing is used to promote discounts, coupons, rebates or any price incentives that will lure customers away from competing products
• 10. Also, companies use marketing to promote other non-price differencesbetween competitors products and services such as new features, free shipping, extended warrantiesor anything else that will appeal to targeted consumers
• 11. The benefits that marketing provides to businesses and consumers helps to expand the economy by making sure that consumers are provided with a wide variety of well priced products and good customer service These factors help to create a strong economy that producessuccessful businesses, low unemployment, and sufficient tax revenue to provide people with essential government services All of these factors should contribute a higher quality of life for all of us

www.slideshare.net/vincevision/bs1-13182396

Business Success Video Series

Presented by Vince Rogers for

Today's business marketplace is as competitive as ever, so it's always important to use whatever you can to get ahead and stand out from the competition.

Learn about the

Keys to business Success

with help from the

Principal Change Agent at

Vince Rogers & Associates

in this free video series.

www.ehow.com/videos-on_12239455_business-success.html

Using Expert Videos to Build Your Brand

 by Vince Rogers

You’ve reached the pinnacle of your profession. Now you want to continue building your brand by sharing your expertise on the “big screen”. Okay maybe we’ll start with computer monitors and "smartphones" and work our way up to the big screen later. Lights; Cameras; Action! – you’re ready to make a professionally produced expert video.

I was recently called upon to do just that, by filming a “Business Success” video series for eHow.com. Although the experience was personally and professionally rewarding, it was certainly no “walk in the park”. Many elements go into making a high quality video that presents your brand in the best light. You must select the right topic for your audience, refine your content for effective presentation and also choose the right location in order to produce a high quality finished product. Most importantly, you must work with a highly experienced, technically proficient, and creatively perceptive filmmaker. 

The filmmaker for my project certainly fit the bill. Atlanta filmmaker Edward Castner has 20+ years of experience in all aspects of film production camera work and film editing. Some of his previous projects include work for the Discovery Channel, National Geographic Channel, BBC ITN and the National Gallery of Art. He also spent three weeks in New Orleans covering the aftermath of Hurricane Katrina. Even before the actual video shoot took place, Ed was instrumental in advising me to create visual aids that would enhance my oral presentation. According to Ed, “Most people fail to realize how important strong visuals are to the effectiveness of a good video.”

The actual “filmic” elements of the video are not the only details you must pay attention to. When making an “expert” video, your appearance and presentation are still the most essential elements.  You should pay close attention to the following personal details:

1)      Wear attire that is well suited to your level of expertise

2)      Make sure that your voice and language are tailored to your audience

3)      Limit the length of your video to the minimum time needed to explain the topic

4)      Try to be aware of your facial expressions, posture and body language

Even with Ed’s patience and professionalism, I still found the experience of making my first videos much harder than I anticipated. Getting used to the camera as your only audience is a challenge to say the least. Getting used to the penetrating hot lights burning right through you is another matter altogether. It would have been almost impossible to manage this process without the help of a seasoned professional filmmaker. 

If you would like to contact Ed Castner to capture your brand and expertise on film you may contact him at www.edcastner.com/contact

To view the finished product of our video shoot visit 

http://www.ehow.com/videos-on_12239455_business-success.html  

Branding Fundamentals: The Golden Rules of Personal Branding

by Vince Rogers 

Your branding strategy should be viewed as a living, breathing and perpetually evolving entity. Just as with the actions of an actual person, your branding efforts will build a lasting reputation. This reputation is based on people’s perception of your brand’s appearance, its personality and by how many people have been influenced by your efforts. Your branding strategy irreversibly shapes your public perception, professional reputation and enduring legacy. 

Your branding strategy consists of more than just creating a nice logo and printing up some business cards.  Although these things are important, they represent only one aspect of your successful branding strategy. Just like an Olympic athlete who strives to stand on the winner’s podium, mastering the fundamentals is the key to “Going for the Gold”. Also like an “Olympian”, building a successful branding strategy is governed by adhering to the principles of the I.O.C. – Identity; Outreach and Consistency.

There are 3 essential Branding Fundamentals that make up the Golden Rules of Personal Branding:

1)      Building Your Brand Identity

2)      Focusing Your Brand Outreach

3)      Maintaining Your Brand Consistency

The Brand Identity Package

Your Brand Identity Package consists of the tools that you will use to present your brand to the world. The basic components of your brand identity package are a logo, tagline, business card and letterhead. In addition to these basic components, most companies will also need a website or blog and a brochure. In many instances, the first time that someone receives your business card, letterhead and brochure or views your website and blog; they will make a first and final decision about who you are and what value you bring to the table.  

Most people give the creation of their logo primary emphasis when formulating their identity package. Although often neglected, you should give the formulation of your tagline some very serious thought as well. Your tagline serves as a succinct but permanent Elevator Pitch. A powerful tagline should communicate your Unique Selling Proposition (USP) creatively, but clearly. In other words, it should explain in one sentence what it is that you do and what value you bring to the table.   

Reaching Your Target Audience

You’ve invested a lot of time, money, effort and creativity into creating your brand identity. Now you want people to see what you’ve done. You really want to impress people with your big title, cool logo and witty tagline. Therefore, you should just give out all of your business cards to every pretty girl you meet at the bar and every old high school friend you run into at the reunion - right? Wrong.

The most effective way to succeed at building your brand is to determine your specific Target Audience.  The fist step to deciding on your Target Audience is to create a profile of your Ideal Customer. Once you have done this, you should try as much as possible to reach those people and only those people with your message. This will be the key to success of your well focused brand outreach strategy.

Always Be Consistently Consistent

It has been said that the only thing constant in life is change. On the other hand, it is also fairly clear that most people don’t really like change. It is an absolute fact that the worst thing you can do when trying to build your brand is to keep changing the message. You should use the same images and value propositions consistently across all marketing channels.

Channels overlap frequently in today’s complex marketing environment. The tagline on your business card can’t communicate that you’re the “low cost leader”, but the tagline on your website says something different. Whether it’s colors, graphics or taglines; constantly changing the elements of you brand identity leads to confusion. Confusion leads to uncertainty - uncertainty leads to risk. Ultimately, this perception of risk will lead to your prospects choosing the competition.

Some factors that you should consider in order to insure your brand consistency are to: 

1)      Use the Same Graphics Elements Across All Mediums

2)      Formulate a Core Message and Stick With It

3)      Always Communicate Your Unique Selling Proposition 

4)      Separate Business from Personal When Using Social Media                                                        

You should adapt your message to changing conditions if the essential elements of your branding strategy actually change. However, you should avoid making changes in order to chase trends or just to suit a single prospective client.  Instead, when “going for the gold” you should always remember to adhere to the rules of the I.O.C. and stick to the fundamentals by playing by the “golden rules”. Build a unique brand Identity, focus your brand’s Outreach and maintain your brand’s Consistency.