Thursday, February 24, 2011

Using Professional Photography to Build Your Brand

by Vince Rogers

There is an old adage that says “A picture is worth a thousand words.” To state it another way, a bad picture makes zero impact. These days it may be possible to take good pictures and create effective headshots yourself. However, you may want to consider using a professional photographer to gain the maximum impact for your brand.

Cost effective and easy to use digital cameras have given the masses access to tools that were once only accessible to professionals. While technology has somewhat leveled the playing field, the techniques employed by a professional photographer may be what your branding efforts really require. The strategic usage of the right photo of you receiving a big award, making an important public appearance or achieving a significant career milestone can pay big dividends. You may not want to trust the responsibility of capturing that big moment to your significant other or next door neighbor.

According to Atlanta native and noted celebrity photographer Quinn Hood of Global Images, “Celebrities and high profile people continue to utilize professional photographers because of the expertise they bring in the way of composition, lighting and other key technical aspects of taking a great photo.” Hood has photographed such celebrities as U2 front man Bono, baseball legend Hank Aaron, pioneering music producer Dallas Austin and over the years has built a vital relationship with movie star Chris Tucker. The world famous comedian has found his services so essential to building his brand that he has flown him to Africa on several occasions to capture his many photo ops with foreign dignitaries and world leaders.

Even though a photo is just a still image, it should tell a great story. The background, foreground, subject placement and framing of a photo are the elements of a shoot that good professional photographers are paid to combine to make a winning photograph. According to Hood, “The subject is just one element of a good shot, my job is to make the subject into a verb – then the person looking at it turns it into a complete sentence.” The story that sentence tells to your audience will determine how they will remember your brand.

To reach Quinn Hood Global Images call 404-895-1394or by e-mail @

Thursday, February 17, 2011

Disguised Limits: Confidence – Winning Small Victories

by Vince Rogers

The musician Michelle Shocked once lamented that “I'm a perfectionist, which I think is a mistake.” When it comes to achieving ultimate success, the devil may indeed be in the details. However, when it comes to successfully launching, establishing and furthering your enterprise, agonizing over every aspect of your project will make it a heck of a lot tougher to complete. In many instances the paralysis of perfectionism has scuttled the most ambitious enterprises before they were ever launched.

Most entrepreneurs, leaders and high achievers tend to be “Big Picture” people. They can visualize a bustling metropolis with behemoth skyscrapers and even the forthcoming bicentennial celebration of the town. However, buying the perfect paper to draw the preliminary plans can bring about a state of mental paralysis. This type of fastidious intellectual exertion will bring on eventual “burn-out”. The overwhelming angst of getting every detail just right often causes us to get nothing done at all.

When faced with a bout of “amateurcrastination” brought about by “perfectionist panic”, it is helpful to dedicate yourself to winning small victories. Winning small victories means continuously completing some part of the project that you are working on right now. It may not always be possible to complete the part of the project that you planned to in the order that you envisioned it. Nevertheless, the surest way to get yourself “unstuck” is to achieve the personal victory of accomplishing something that leads to ultimate project completion. You must vow to accomplish – meaning complete – some part of your project every single day.

The simple wisdom of the great leadership strategist Sun Tzu should be the daily mantra of all burgeoning entrepreneurs, aspiring leaders and everyone seeking to Discover Life's Unlimited Opportunities!!!! As he pronounced millennia ago, it is true indeed that “A journey of a thousand miles must begin with a single step.” By winning small victories every day, you will be emboldened with the confidence that you've done your very best. This will be the catalyst that propels you to ultimate success.

Vince Rogers is a highly skilled resource manager and communications consultant; trained in economics, marketing, project management and commercial real estate management. He possesses many years of successful experience in financial asset and real estate wealth building. He is the Principal Change Agent at Vince Rogers & Associates @

Contact us to help you to formulate a winning Success Plan for reaching your desired personal and professional destination. Please continue to visit this blog Disguised Limits @

to find more information you can use to Discover Life's Unlimited Opportunities!!!!

Wednesday, February 9, 2011

See You on the Radio

Personal Branding Using Atlanta Business RadioX

by Vince Rogers

The question of the day when it comes to branding, promoting and marketing products and services is how can I use “new media” effectively? The catch-all phrase “new media” refers to the advent of technological advancements in computers, communications technology and computer-enabled communications devices. Most importantly, the internet has made it possible to reach potential customers in ways that were unimaginable just a few years ago. It is clear that using these new platforms effectively is essential to building, promoting and maintaining your brand. The most important question to consider then is what “new media” vehicle can I use to reach the customers I need to reach?

Atlanta Business RadioX offers a very cost-effective solution to this problem that gives marketers a considerable “Bang for the Buck”. The “station” enables marketers to produce talk shows and informational programs that are uniquely targeted to specific audiences. These programs are broadcast live over the internet to their regular listeners. However, the greatest benefit is to be gained by using the “podcasts” of the programs to reach your network of clients and potential prospects in your targeted branding efforts.

At the helm of Atlanta Business RadioX is veteran producer Lee Kantor. According to Kantor, “People do business with people they know. And what’s a better way to get to know someone than by interviewing them on your own internet radio talk show?” That’s right, for a nominal investment you can host your own radio show, create tailored content to suit your audience, and distribute that content to a wide audience of regular listeners of the station and to your own targeted audience as well.

There are many other reciprocal benefits and brand building opportunities for the hosts as well as guests on the shows such as:

* By hosting your own radio show you can invite your best prospects to be a guest on your show.
* By appearing as a guest you can use your appearance to position yourself as an expert in your field.
* You can appear as a guest or host a show to meet other thought leaders in your industry.
* You can take advantage of advertising and sponsorship opportunities utilizing their broad lineup of shows.

I can personally attest to the effectiveness of Atlanta Business RadioX as a branding tool. I appeared as a guest on one of their flagship shows, High Velocity Radio

The show is hosted by veteran marketing and media experts Stone Payton and Todd Schick. The High Velocity Radio show’s mission is “Celebrating Top Performers Producing Better Results In Less Time”. The free flowing, engaging yet highly informative format of the show allowed me to confidently present my message to my target audience in a succinct, powerful and effective way.

To find out more information about how you can host your own show or appear as a guest on one of the existing shows on Atlanta Business RadioX please contact Lee Kantor directly at 404-786-3765 or email him at