Wednesday, February 9, 2011

See You on the Radio

Personal Branding Using Atlanta Business RadioX

by Vince Rogers

The question of the day when it comes to branding, promoting and marketing products and services is how can I use “new media” effectively? The catch-all phrase “new media” refers to the advent of technological advancements in computers, communications technology and computer-enabled communications devices. Most importantly, the internet has made it possible to reach potential customers in ways that were unimaginable just a few years ago. It is clear that using these new platforms effectively is essential to building, promoting and maintaining your brand. The most important question to consider then is what “new media” vehicle can I use to reach the customers I need to reach?

Atlanta Business RadioX offers a very cost-effective solution to this problem that gives marketers a considerable “Bang for the Buck”. The “station” enables marketers to produce talk shows and informational programs that are uniquely targeted to specific audiences. These programs are broadcast live over the internet to their regular listeners. However, the greatest benefit is to be gained by using the “podcasts” of the programs to reach your network of clients and potential prospects in your targeted branding efforts.

At the helm of Atlanta Business RadioX is veteran producer Lee Kantor. According to Kantor, “People do business with people they know. And what’s a better way to get to know someone than by interviewing them on your own internet radio talk show?” That’s right, for a nominal investment you can host your own radio show, create tailored content to suit your audience, and distribute that content to a wide audience of regular listeners of the station and to your own targeted audience as well.

There are many other reciprocal benefits and brand building opportunities for the hosts as well as guests on the shows such as:

* By hosting your own radio show you can invite your best prospects to be a guest on your show.
* By appearing as a guest you can use your appearance to position yourself as an expert in your field.
* You can appear as a guest or host a show to meet other thought leaders in your industry.
* You can take advantage of advertising and sponsorship opportunities utilizing their broad lineup of shows.

I can personally attest to the effectiveness of Atlanta Business RadioX as a branding tool. I appeared as a guest on one of their flagship shows, High Velocity Radio

The show is hosted by veteran marketing and media experts Stone Payton and Todd Schick. The High Velocity Radio show’s mission is “Celebrating Top Performers Producing Better Results In Less Time”. The free flowing, engaging yet highly informative format of the show allowed me to confidently present my message to my target audience in a succinct, powerful and effective way.

To find out more information about how you can host your own show or appear as a guest on one of the existing shows on Atlanta Business RadioX please contact Lee Kantor directly at 404-786-3765 or email him at

No comments: