Wednesday, August 1, 2012

How to Develop a Strong LinkedIn Relationship

by Vince Rogers
Developing strong relationships on LinkedIn can be very important to career and business success. LinkedIn has over 150 million registered users and is still growing. It is the most powerful professional networking site on the internet.
 “Social Networking” sites allow users to mix business with pleasure. LinkedIn is a purely professional networking site. Therefore the ultimate goal of using LinkedIn is to develop strong relationships that help you to advance your professional objectives.
The first step to developing powerful relationships on LinkedIn is to fully complete your profile page. This will give your profile a better chance of standing out to potential connections. The key to any good relationship is that it be mutually beneficial.  It should be clear to potential contacts when they look at your profile why they should want to build a professional relationship with you.
The Most Important Sections of your Profile to complete are the:
·         Summary
·         Experience
·         Education
·         Honors and Awards
Also, it is important that you emphasize results and skills, rather than dates and titles.
To start with you will want to add contacts that you know well and who know you such as:
·         Former Employers
·         Co-workers
·         Professors
·         Classmates
Each time that you add a new contact, you should write them a recommendation and then ask for one in return. Having recommendations will make your profile stand out to potential new connections more than anything else.
 After you have acquired some contacts and recommendations, you should then join LinkedIn Groups. Make sure that you join groups in the specific areas of interest that you want to build your network. Now that you’ve joined the right groups, you share a common interest with some of the top people in your field. This will make it more likely that they will accept your unsolicited connection requests.
The best way to make a good connection is to be become a resource to them. Promote your contacts businesses. Put links to their sites on your websites and blogs. Write recommendations for them. Comments on their posts and answer their questions and polls.
 Becoming a valuable resource to your LinkedIn connections creates a reason for them to want expand your relationship or to interact with you “offline”. Escalating your relationship with influential connections beyond LinkedIn can be the key to landing your “dream client”, promoting your business or landing a lucrative new project.  By creating a powerful Profile, strategically joining the right Groups, acquiring the right Connections and Recommendations and becoming a resource rather than just a contact, you can build powerful LinkedIn relationships that can dramatically enhance your professional success.
This article is a companion to the  “Business Success” Video Series presented by Vince Rogers for
Learn about the Keys to business Success with help from the Principal Change Agent at Vince Rogers & Associates 

How to Develop a LinkedIn Relationship Featured Video

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