Wednesday, July 18, 2012

Business Success Video Series #5

How to Run a Successful 

Outbound Telemarketing Sales Operation




Running a successful outbound telemarketing sales operation always requires you to keep a few key things in mind. Learn how to run a successful outbound telemarketing sales operation with help from the principal change agent at Vince Rogers & Associates in this free video clip.


Video Transcript

I'm Vince Rogers with Vince Rogers and Associates. We're going to talk about how to run an outbound telemarketing sales operation. A telemar, an outbound telemarketing sales operation is, is a business that sales products directly to customers over the phone. Now, there are three aspects to a successful outbound telemarketing sales operation. One, you need to have well-trained sales personnel. Your training staff should be able to deliver quality training in the areas of product knowledge, sales and customer service. You need to have high quality sales prospecting and a conducive call center environment. A good sales call to a bad prospect is a wasted opportunity. You must have good sales lead. Also, remember that every sales call made to potential prospect, the customer doesn't view these sales calls coming from the employee. They view these as coming from the company. So, you must grab your way to hire good sales people that represent your company well and you need to train them well to represent your company in the best line. Also, familiarize yourself with laws regarding telemarketing in your state. Telemarketing for products such as investments are heavily regulated. I'm Vince Rogers, and that's how to run a successful outbound telemarketing sales operation.

Business Success 5 — Presentation Transcript
  • 1. Business Success Prepared by Vince Rogers & Associates for Demand Studios
  • 2. How to Run aSuccessful OutboundTelemarketing Sales Operation
  • 3. AnOutbound Telemarketing Sales Operation is an organization in the business of marketing their products and services to prospective customers by making sales calls directly over the telephone
  • 4. A Successful Outbound TelemarketingSales Operation must combine High-Quality Sales Prospecting Excellent Sales and Customer Service Training Conducive Call Center Sales Environment
  • 5. A good sales call to a bad prospect is just a wasted opportunity Reaching the correct prospects with sales calls in aSuccessful Outbound Telemarketing Sales Operation will depend on Developing Quality Sales Leads
  • 6. The Key to Generating Good Sales Leads is selecting them based on Good Target Marketing Research You can do this by either Conducting Market Research Yourself or you will need toBuy Sales Leads from Another Company
  • 7. To the prospective customerEvery Sales Call is made by the Company not by An Individual Therefore it’s important that you Hire Employees Who can be Trained to Represent Your Company Well over the telephone
  • 8. Every effort must be made to provide youremployees with: Detailed Product Knowledge Training Effective Sales Training Good Customer Service Training
  • 9. Outbound Telemarketing Sales Operations take place in a “Call Center” The key elements of a good call center work environment that is conducive to effective selling are: Hiring Good Management and Training Personnel Providing Comfortable Work Stations Purchasing Adequate Telephone Equipment
  • 10. Also, there are laws that cover theselling of certain products over the phone such as investmentsYou will need to familiarize yourself with these laws depending on the product that you are selling
  • 11. Above all, the keys to running a successful“tele-commerce” business will depend on: Whether you are Selling a product or service that is well suited to be sold over the telephone Whether you’re attempting to sell to actual prospects Whether you’ve hired and trained an effective telephone sales force
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