How to Design a Consultant Brochure
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Video Transcript
This is Vince Rogers with Vince Rogers & Associates, and we're going to talk about how to design a consulting business brochure. A well-designed consulting business brochure allows you to make a good impression and stand out from the competition. There are four basic elements to a strong consulting business brochure: attractive images, clear layout, simple folding, and strong writing. The images must be appropriate to your content. The layout must be logical and clear, and the brochure must be easy to fold over and over again. Because the goal is to communicate a lot of information using as few words as possible, the writing must be strong, logical, and clear. Also, avoid using fonts, graphics, or colors that are hard to read. I'm Vince Rogers, and that's how to design a consulting business brochure.
Read more: Video: How to Design a Consultant Brochure | eHow.com http://www.ehow.com/video_12239467_design-consultant-brochure.html#ixzz21ev7mhbS
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Business Success 8 — Presentation Transcript
- 1. Business Success Prepared by Vince Rogers & Associates for Demand Studios
- 2. How to Design aConsulting Business Brochure
- 3. Sometimes as a consultant it can be difficult to explain to a customer specifically what value you can bring to their business with just your “elevator pitch”, your business card or even in a letter.
- 4. A well designed Marketing Brochure for your Consulting Business can be the most effective tool aconsultant has available to make animpression on a potential client and stand out from the competition
- 5. An effective brochure for your consulting business must combine 4 vital elements to successfully communicate your marketing message:• Attractive Images• Clear Layout• Simple Folding• Strong Writing
- 6. Attractive Imageswill be the first thing that catches aprospects eye and what initially holds their attentionWhile images should be eye-catchingthey must also be appropriate to the business that you are promoting
- 7. The layout of your brochuremust be clear and have a logical flow that enables it to be read easily The reader must also be able to unfold and re-fold the brochure in a way that makes it easy to use over and over again
- 8. The goal of a good brochure is to communicate a lot ofimportant information without using a lot of words Therefore the writing must be strong, clear, logical and concise
- 9. Make sure that your vital contact information is prominently displayed and easy to read and don’t forget to include your:• Mailing address.• Phone numbers• Fax number.• E-Mail address.• Web Site address.• and Social Media Information
- 10. Although you want your brochure to stand out and be noticed, you should avoid using any fonts, graphics or colorsthat make the actual content difficult to read
- 11. You may decide to design the brochure for your consulting business yourselfor you may use another company to produce it In any event, you should pay careful attention to making sure that you incorporate all of these elements into making the most effective marketing brochure possible
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