Monday, July 23, 2012

The Advantages of Using Blogging as a Marketing Tool

by Vince Rogers
There are great advantages to using Blogging as a Marketing Tool. It is one of the most cost effective and high impact ways to generate and distribute high quality content that promotes your product or service. If your company is not already blogging, the process to get started is fairly simple. The first step is to choose the platform you will use to publish your blog. There are quite a few popular Blog Publishing Services that can be used to create a high quality marketing blog.
It is crucial that your blog be well designed and full of high quality content. In order to be a useful marketing tool, your content must be engaging, interactive and informative.  However, the most well designed and highly useful blog is useless without followers.
The best way to gain a Large Loyal Captive Audience for your blog is by regularly generating relevant High Quality Content and gaining followers by Distributing the Blog Widely to your target audience
You should circulate the Blog to:
·          Your Database of Current or Prospective Customers
·          Your Network of Followers on the Most Popular Social Media Platforms
·          The most popular Blog Directories
Blog Directories are services that list popular blogs, much like an on-line index or card catalog to assist people looking to follow new blogs.
To get the most marketing benefit from your Blog:
·          Use the blog traffic analytics provided by your blog publishing service to determine the readership patterns of your existing followers
·          Use this data to help fine tune your blog marketing campaign
Make sure that your company information is easy to find on the blog and can be easily shared with the public:
·          Provide links to your website
·          Make “widgets” or “gadgets” available
Widgets and Gadgets are apps that link your blog to other websites. Your blog readers will place them on their social media pages, personal websites and personal blogs.
It is also important that you make your blog interactive and be responsive to the comments posted on your blog. The comments generated by your blog followers can provide extremely useful marketing data. The marketing information captured from the positive and negative comments your blog generates, the growing list of blog followers and the demographic information from your blog analytics will enable you to take full advantage of using your blog as a valuable, effective, dynamic marketing tool.
This article is a companion to the  “Business Success” Video Series presented by Vince Rogers for
Learn about the Keys to business Success with help from the Principal Change Agent at Vince Rogers & Associates 

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