by Vince
Rogers
There are great advantages to using Blogging
as a Marketing Tool. It is one of the most cost effective and high impact ways
to generate and distribute high quality content that promotes your product or
service. If your company is not already blogging, the process to get started is
fairly simple. The first step is to choose the platform you will use to publish
your blog. There are quite a few popular Blog
Publishing Services that can be used to create a high quality marketing
blog.
It is crucial that your blog be well designed
and full of high quality content. In order to be a useful marketing tool, your
content must be engaging, interactive and informative. However, the most well designed and highly
useful blog is useless without followers.
The best way to gain a Large Loyal Captive Audience for your blog is by regularly
generating relevant High Quality Content
and gaining followers by Distributing the
Blog Widely to your target audience
You should circulate the Blog to:
·
Your Database of Current or Prospective Customers
·
Your Network of
Followers on the Most Popular Social
Media Platforms
·
The most popular Blog Directories
Blog Directories are services that list
popular blogs, much like an on-line index or card catalog to assist people
looking to follow new blogs.
To get the most marketing benefit from your
Blog:
·
Use the blog traffic
analytics provided by your blog publishing service to determine the readership
patterns of your existing followers
·
Use this data to help
fine tune your blog marketing campaign
Make sure that your company information is
easy to find on the blog and can be easily shared with the public:
·
Provide links to your
website
·
Make “widgets” or
“gadgets” available
Widgets
and Gadgets are apps that link
your blog to other websites. Your blog readers will place them on their social
media pages, personal websites and personal blogs.
It is also important that you make your blog
interactive and be responsive to the comments posted on your blog. The comments generated by your blog
followers can provide extremely useful marketing data. The marketing
information captured from the positive and negative comments your blog
generates, the growing list of blog followers and the demographic information
from your blog analytics will enable you to take full advantage of using your
blog as a valuable, effective, dynamic marketing tool.
This article is a companion to the “Business Success” Video Series presented by Vince Rogers for eHow.com http://www.ehow.com/videos-on_12239455_business-success.html
Learn about the Keys to business Success with help from the Principal Change Agent at Vince Rogers & Associates www.vincerogers.biz 
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