Friday, July 27, 2012

How to Make a Business Portfolio for a Presentation

by Vince Rogers
In your pursuit of new clients, your business will have to make effective presentations. An effective business presentation will include all of the relevant information and documentation that will impress a decision maker. Your goal is to make the prospect believe that they are making the right choice to hire your company.
 What to include in your presentation portfolio will depend on whether it is being delivered in person or delivered electronically. If you are making a presentation in person, you will want to prepare some type of visual presentation such as a PowerPoint Slide show. This will allow the audience to follow along with as you present the other items in the portfolio. Any audio or video documentation of your company’s accomplishments can be included in this PowerPoint presentation as well.
You should always include your Brochure and Business Card so that the prospects can refer to them after the presentation has ended. Examples of previous client work are an essential part of an effective presentation portfolio.  Depending on your type of business you may include such examples as:
·          Product Prototypes
·          Posters
·          Flyers
·          Photographs
Documentation of any media coverage helps to make a strong presentation.  You should include any:
·          Books
·          Press Clippings
·          Articles
 Include any radio or television interview recordings in your PowerPoint presentation.
References from previous clients are important to include in your presentation portfolio. References can be in the form of:
·          Video testimonials
·          Letters of reference
·          Testimonials from multiple clients
Some other items you may include will depend on the stage of the decision making process and nature of the presentation. You may need to make Financial Information and your Business Plan available to prospective clients as well. Effectively presenting all of these elements in your Business Portfolio will make for a powerful and successful presentation. 

This article is a companion to the  “Business Success” Video Series presented by Vince Rogers for
Learn about the Keys to business Success with help from the Principal Change Agent at Vince Rogers & Associates 

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