Monday, July 16, 2012

Business Sucess Video Series #4

A customer that feels welcomed is a customer who is probably going to come back again and again. Make a customer feel welcomed with help from the 
Principal Change Agent at Vince Rogers & Associates 
in this free video clip.

Video Transcript

This is Vince Rogers with Vince Rogers & Associates, and we're going to talk about how to make customers feel welcome. Businesses that focus on customer's needs are the most likely to be successful. The first way to gain a lifelong loyal customer is to provide a quality product and service that delivers the value that the customer is expecting. You need to have a customer feedback system in place that provides you with positive and negative feedback from customers. As soon as you've identified a negative customer experience, you should go out of your way to make things right as soon as possible. You should also reward satisfied customers. Satisfied customers can be rewarded with as little as a thank you letter, or a rebate, or a discount. Your goal in gaining a satisfied customer is to convert them into a brand ambassador. A brand ambassador will go out and tell their friends and family about your product, and thus, amplify your marketing efforts. I'm Vince Rogers, and that's how to make a customer feel welcome.

Business Success 4
View more PowerPoint from Vince Rogers & Associates

Business Success 4 — Presentation Transcript

  • 1. Business Success Prepared by Vince Rogers & Associates for Demand Studios
  • 2. How to Make a CustomerFeel Welcomed
  • 3. Businesses that focus on providing aPositive Customer Experience are the most likely to experience Long-Term Success
  • 4. Companies that do a good job ofSatisfying Customers focus on the Customer’s Needs
  • 5. The goals of your marketing efforts should be to Create Initial Awareness with potential customers After they are Converted into Actual Customers the company should then seek toCultivate a Long Term Relationship
  • 6. The goal of gaining a Satisfied Customer should be to convert them into aLife-Long Loyal Customer
  • 7. The first step tocreating a satisfied customer is Providing a Quality Product or Service that Delivers Value that the customer expected
  • 8. How do you know whether the customer is satisfied with your product or service? Make sure that you have a system in place to gain feedback from satisfied and dissatisfied customersThis system will provide crucial information that will help you to provide great customer service
  • 9. What do you dowhen the product or service initially falls short of the customers expectations? You have to make it right as soon as possibleResolving customer dissatisfaction is one of the best ways to earn long-term customer loyalty
  • 10. What do you do when your product or service meets the customers expectations?Rewarding satisfied customers is equally as important as being responsive to dissatisfied customers Whether it be referral bonuses, repeatcustomer discounts or just a sincere thank you letter, making customers feel appreciated is the key to creating loyal customers
  • 11. Making a Customer Feel Welcomed, Appreciated and Valued can turn them into more than just a repeat customer Satisfied customers become “Brand Ambassadors”who will advocate for your brand to their friends and family, which will magnify your company’s marketing efforts

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