by Vince
Rogers
A
Marketing Newsletter can be a great way to stay in touch with existing and
prospective customers. The Purposes of a
Marketing Newsletter are to:
·
Stay in touch with
existing and potential customers
·
Provide them with
useful information about sales, product updates, special promotions and other
useful information
·
Exchange information
that helps to reinforce the existing customer relationship
Some visitors to your retail store or website
may not have an immediate need for your product or service. Getting potential
customers to sign up to receive your newsletter allows you to continue building
interest with prospective customers.
There are two things that happen every time
someone signs up to receive your company’s newsletter:
1) You get to collect information about
prospective clients
2) You get to communicate the benefits of your
product or service to them on a regular basis.
There are two keys to successful Newsletter
Marketing:
1)
Provide
highly informative and engaging content
2)
Include
some kind of “Call to Action”
Your “Call to Action”
is what Influences readers to either make a direct purchase or provide the
company with additional information that influences later purchases.
Some examples of effective types of content
are:
·
Surveys
·
Polls
·
Contests
·
Giveaways
·
Video Tutorials
·
Referral Programs
Newsletter Marketing is a good source for
Referrals. Newsletters often get re-circulated in their entirety or individual
articles get emailed to friends and reposted on blogs and social media sites.
Once again, the key to making this happen is by having high quality interactive
content that people are compelled to share with their friends and family.
This article is a companion to the “Business Success” Video Series presented by Vince Rogers for eHow.com http://www.ehow.com/videos-on_12239455_business-success.html
Learn about the Keys to business Success with help from the Principal Change Agent at Vince Rogers & Associates www.vincerogers.biz 
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