reached the pinnacle of your profession. Now you want to continue building your
brand by sharing your expertise on the “big screen”. Okay maybe we’ll start
with computer monitors and "smartphones" and work our way up to the
big screen later. Lights; Cameras; Action! – you’re ready to make a professionally
produced expert video.
recently called upon to do just that, by filming a “Business Success” video series
for eHow.com. Although the experience was personally and professionally
rewarding, it was certainly no “walk in the park”. Many elements go into making
a high quality video that presents your brand in the best light. You must
select the right topic for your audience, refine your content for effective
presentation and also choose the right location in order to produce a high
quality finished product. Most importantly, you must work with a highly
experienced, technically proficient, and creatively perceptive filmmaker.
filmmaker for my project certainly fit the bill. Atlanta filmmaker Edward Castner
has 20+ years of experience in all aspects of film production camera work and
film editing. Some of his previous projects include work for the Discovery
Channel, National Geographic Channel, BBC ITN and the National Gallery of Art.
He also spent three weeks in New Orleans covering the aftermath of Hurricane
Katrina. Even before the actual video shoot took place, Ed was instrumental in
advising me to create visual aids that would enhance my oral presentation.
According to Ed, “Most people fail to realize how important strong visuals are
to the effectiveness of a good video.”
actual “filmic” elements of the video are not the only details you must pay
attention to. When making an “expert” video, your appearance and presentation
are still the most essential elements.
You should pay close attention to the following personal details:
1)Wear attire that is well suited to your level of
2)Make sure that your voice and language are tailored
to your audience
3)Limit the length of your video to the minimum time needed
to explain the topic
4)Try to be aware of your facial expressions, posture and
with Ed’s patience and professionalism, I still found the experience of making my
first videos much harder than I anticipated. Getting used to the camera as your
only audience is a challenge to say the least. Getting used to the penetrating
hot lights burning right through you is another matter altogether. It would
have been almost impossible to manage this process without the help of a
seasoned professional filmmaker.
If you would like to contact Ed Castner to
capture your brand and expertise on film you may contact him at www.edcastner.com/contact
view the finished product of our video shoot visit