Friday, July 13, 2012

Business Sucess Video Series #3

What Marketers Need to Know to Reach their Target Audience?

There are two distinct marketing approaches that operate in some pretty different ways. Find out if marketers need to know how to reach the target audience with help from the principal change agent at Vince Rogers & Associates in this free video clip.

Do Marketers Need to Know How to Reach the Target Audience? —powered by

Video Transcript

Hello, I'm Vince Rogers with Vince Rogers and Associates. We're going to talk a little bit about what do marketers need to know to reach their target market. Essentially there are two marketing approaches, there's mass marketing which involves a company marketing their product to the widest number of people we possibly can. Then we have target marketing which means you aim your message at a specific target audience. So, the first step in identifying a target audience is to create a profile of your ideal customer. Let's say, for instance, you were marketing boxing gloves. Now the in user is going to be the boxer but the target audience for your boxing marketing program may not be the boxer himself. The gloves may be purchased by amateur athletic associations, gyms, recreation centers, high schools, colleges. So you need to remember that the target audience is that segment of the target market which is most likely to buy the most units of your product. Identifying your target audience allows you to select the right messages, deliver it to the right channel at the right time for the greatest marketing impact. I'm Vince Rogers, and that's what marketers need to know to reach their target audience.

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Business Success 3
View more PowerPoint from Vince Rogers & Associates

Business Success 3 — Presentation Transcript

1. Business Success Prepared by Vince Rogers & Associates for Demand Studios
  • 2. What Do Marketers Need to Know to Reach their Target Audience
  • 3. There are Essentially 2 different types of Marketing Strategy ApproachesThere is Mass Marketing which involvesdelivering your message via a broadcast marketing channel such as television, inthe hopes that it will reach consumers inall of the different Market Segments for your product or service
  • 4. Then there is Target Marketingwhich involves aiming your marketing efforts towards reaching a well-defined Target Audience
  • 5. The Target Audience is a segment of the Target Market that have common characteristics
  • 6. The most effective way to succeed at marketing a specific product or service is to determine your specific Target Audience for that product or service If you are marketing boxing gloves forinstance, your target market is boxers
  • 7. The fist step to deciding on a Target Audience is to create a profile of your Target CustomerThis profile should provide for a description of your Ideal Customer
  • 8. Some of the characteristics to determine in buildingyour ideal customer profile are:Geographic Considerations: Where do they live?Demographic Considerations: What is Their Age, Sex, Occupation etc.Psychographic Consideration: What do they believe in?
  • 9. If you’re selling boxing glovesthe most important question to ask may be whether individual boxers orsome other Target Audience is going to be the best to focus your marketing efforts on? For instance, the end user for our boxing gloves may be the boxer but the Coach, Trainer, Gym Owner or Athletic Association may be the actual buyer
  • 10. As a Marketeryou should focus your resources towards reaching the Target Audience that you believe is likely to buy the most boxing gloves
  • 11. Determining the Target Audience for your Marketing Campaign will help you determine the most cost effective way to deliver the right marketing messageby using the appropriate marketing channel This will be the key to success of implementing your successful Target Marketing Strategy

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